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Tag Archives: sales strategy
I’ve been hearing and reading a lot lately about “unified communications” – what it can do for me, how great it is, how it saves me money, and so on and so forth… And I realized that this is yet … Continue reading
Recently, I listened to a great webinar by John Jantsch, author of Duct Tape Marketing. He conducted this for free during the celebration of Small Business Week and I wanted to pass along one of his particularly good pointers. As … Continue reading
Lean business strategies are a hot topic. There are entire B2B companies dedicated to auditing utility bills, project management, and supply chain strategies in order to help other businesses save time and money – ultimately leading to happier customers and … Continue reading
By reading our blog, you know that we work pretty darn hard to keep ourselves abreast of trends in the marketplace. We make every effort to share this knowledge with you – our friends and clients! Here’s a tidbit of … Continue reading
Earlier this week, my boss told me that we needed to continue to position and brand Phoneworx as a “purple cow” within our industry. Seeing my confusion, he painted the following picture: “Imagine this – as you drive down the … Continue reading
In today’s world, it’s no longer about what you know or even who you know. Now, it’s all about how fast you can connect with the people you know via text, email, social media, or phone. We live in an … Continue reading
Positioning is a “buzz word” in the marketing world. It is a frequent topic of conversation and – truth be told – can be a critical factor in your company’s success (or failure if executed poorly). Many times, people … Continue reading