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Tag Archives: differentiation

Differentiation matters – personally and in business

This past Saturday, I was fortunate to have the opportunity to walk in the 97th Commencement Ceremony at Walsh College in Michigan – receiving my Masters of Business Administration. And it got me thinking… why exactly did I decide to … Continue reading

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Your company website is essential in building customer relationships

Since we launched Phoneworx in January of this year, we have been made increasingly aware at how the world is shifting in terms of getting to know local businesses. We’ve run a really dynamic postcard campaign to introduce ourselves to … Continue reading

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How can you boost sales? Ask your customers!

Recently, I listened to a great webinar by John Jantsch, author of Duct Tape Marketing. He conducted this for free during the celebration of Small Business Week and I wanted to pass along one of his particularly good pointers. As … Continue reading

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Differentiation: Being a PURPLE Cow!

Earlier this week, my boss told me that we needed to continue to position and brand Phoneworx as a “purple cow” within our industry. Seeing my confusion, he painted the following picture: “Imagine this – as you drive down the … Continue reading

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Attention Small Businesses! Are you connected to your customers?

In today’s world, it’s no longer about what you know or even who you know. Now, it’s all about how fast you can connect with the people you know via text, email, social media, or phone. We live in an … Continue reading

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Positioning – Have you made it into your customers’ minds?

  Positioning is a “buzz word” in the marketing world. It is a frequent topic of conversation and – truth be told – can be a critical factor in your company’s success (or failure if executed poorly).  Many times, people … Continue reading

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How to use your phone system to grow your business

 Right off the bat, you’re probably thinking, I know how to use my phone system… It doesn’t take a rocket scientist to know that we use it to make and accept phone calls. That’s it. It produces no revenue, only … Continue reading

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Phoneworx moves to Main at Broad

Phoneworx moves to Main at Broad This is a great article about our move into the Greenville business community! Thank you to GSA for publishing it!

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Hello Greenville!

Well, if you haven’t heard of us yet, you’re probably in the majority! After months of planning and hard work, we finally opened our doors for business on January 18th.  That same week, we launched our first ad campaign here … Continue reading

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