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Tag Archives: company image

Can you hear me now?! Call clarity and its impact on your business

The words above have become somewhat famous from their prevalence in Verizon Wireless’ advertisements – they might even make you chuckle as you recall a particular ad. Still, in business, the idea behind them shouldn’t be taken lightly. Have you … Continue reading

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Differentiation matters – personally and in business

This past Saturday, I was fortunate to have the opportunity to walk in the 97th Commencement Ceremony at Walsh College in Michigan – receiving my Masters of Business Administration. And it got me thinking… why exactly did I decide to … Continue reading

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Your company website is essential in building customer relationships

Since we launched Phoneworx in January of this year, we have been made increasingly aware at how the world is shifting in terms of getting to know local businesses. We’ve run a really dynamic postcard campaign to introduce ourselves to … Continue reading

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How can you boost sales? Ask your customers!

Recently, I listened to a great webinar by John Jantsch, author of Duct Tape Marketing. He conducted this for free during the celebration of Small Business Week and I wanted to pass along one of his particularly good pointers. As … Continue reading

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Do You Really Know How to Answer the Phone?

Ok, so here’s another topic where you are thinking: “Duh! Of course I know how to answer the phone… I pick it up and say ‘Hello’.” Simple, right? Maybe not. Have you ever really thought about how you and your … Continue reading

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Values-Based Hiring: One Bad Apple CAN Spoil the Bunch

Prior to my relocation to Greenville, SC, I worked in retail banking for about six years.  During that time I worked in seven different branch locations. Over the years, one thing that became abundantly clear is that hiring the right … Continue reading

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Differentiation: Being a PURPLE Cow!

Earlier this week, my boss told me that we needed to continue to position and brand Phoneworx as a “purple cow” within our industry. Seeing my confusion, he painted the following picture: “Imagine this – as you drive down the … Continue reading

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Attention Small Businesses! Are you connected to your customers?

In today’s world, it’s no longer about what you know or even who you know. Now, it’s all about how fast you can connect with the people you know via text, email, social media, or phone. We live in an … Continue reading

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Positioning – Have you made it into your customers’ minds?

  Positioning is a “buzz word” in the marketing world. It is a frequent topic of conversation and – truth be told – can be a critical factor in your company’s success (or failure if executed poorly).  Many times, people … Continue reading

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Taking the mystery out of music-on-hold

So we’ve all been put on hold at one point or another in our lives.  Maybe it was when we called the bank to figure out a weird charge, when we called a friend at work, or maybe when we … Continue reading

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